Hey there, glad you joined me today! Today we talk about "unboxing" your brand. When your client receives ther package from you what is the first things they see before getting to the actual product? They see your packaging!

What is Brand Unboxing you ask?  Brand unboxing is delivering your products in a creative way by using unique packaging and shipping materials to increase the value of your product. Most of us don't think about our packaging as much as we do our products but both are equally important to create a awesome experience for our clients.  So I want to share a few ideas on how to step up your packaging and unboxing experience for your clients.  I am sharing these ideas with you because I am also in the process of stepping up my unboxing experience.




What ways can I add value to create an awesome unboxing experience?

Boxes, envelopes or other shipping packages- The first thing your customer will see is the box or envelope your package arrived in. You can enhance the packaging by using custom printed boxes or for an inexpensive alternative you can add a custom printed label/sticker or stamp your boxes/envelopes using a custom made with your logo.  You can use purchase shipping boxes from Staples, Uline, Walmart or other office supply stores.




Tissue paper- Tissue paper can add some fun and excitement to your unboxing experience but can also be pricey. There are plenty of retailers online who sell custom printed tissue paper. Other options would be to use your company colors or make your own by using that same custom you used to stamp your boxes. Making your own can save you some money and add a personal touch.



Tape- Most of us opt for clear or kraft tape but you can also add a little oomph to your inboxing experience by using colored taped to match your company's brand.  Another option which is a little more expensive is getting custom made tade with your logo/business infomation on it.  Uline offers custom printing for tape.


Thank you cards- You can be creative with this one as well. Thank you cards come in all shapes and sizes from 4 x 6, 5 x 7, folded, flat, shaped, etc. An inexpensive alternative would be to opt for a business card size "Thank You" card.  Business cards are relatively inexpensive and can be used as a "Thank You" tags as well as a small card.  Thank you cards also don't have to be cards at all, you can include small "Thank you gifts" such as candy, pens, samples of other products or new products you are working on, asking them to be apart of a panel to provide feedback on products and ideas.


Business cards- A no brainer! Remember to include your business card. Once they finally get to opening their package from you I'm sure they'll be tooting your horn and passing out your card or taking a picture of it and posting it to social media. Also remember that business cards have many other uses as well so try out 1 or a few from the list below.  




A) My own which are square






B) Nellie's Treats which are circle




Stickers- Stickers can be used in all types of creative ways. You can use stickers to seal your boxes, envelopes or other packaging product. You can include stickers inside of your package for your customers.  Use as a way to advertise a sale, highlight a new product or a best selling product.  Use as a way to advertise your business by including your information, if you noticed from the business card information posted above I printed my business card on sticker paper and used it as a sticker on my box. Just another way to use your business card.

There are plenty of ways to earn money selling t shirts and anyone can do it including children, with their parent's permission of course. 

A few things before getting started:
Determine how you want to earn your money.

• Do you want to earn money from your own designs by selling them online with no obligation to purchase any equipment or items to store/stock yourself? 
• Do you want to earn money selling someone else's designs without any designs of your own (yes this is possible).
• Do you want to create your own line of t shirts under your own brand? 

Examples of apparel brands would be Levi's, Forever 21, Ralph Lauren.
  
    

Selling Designs Online
If you've thought about the first two questions and want to go with these options, then you can get started right away. 
Websites such as Zazzle allows anyone with a Zazzle account to make money by promoting products and even individual pages found on the Zazzle site. Creating an account is simple. 


Spreahshirt is another website that lets you earn a commission by selling someone else's designs. You can create items using the designs in their design gallery and sell them in your own shop. http://www.spreadshirt.com/design-gallery-C3402


Cafe press is another website that offers and affiliate program. You choose the products you want to promote and earn a commission from them.


There are tons of sites that offer these options and you never have to create your own designs. So while you probably share t shirt designs of other people online anyway why not get paid for it?
These websites also allow you to sell your own designs on their products which is another way to make money. You don't have to print or ship anything which is a BONUS! This would require you to have your own designs and you can even create your own designs using their online designer that most websites have. They have loads of clip art for you to use. If you want your own designs and can't design them yourself then you will need to get with a graphic designer to create them for you. Make sure your designer knows the specifications that you'll need to sell your designs (size, printing method, file type, etc). This option is great if you don't want to print or ship anything. Just sit back and collect the coins you earn.
Creating a an Apparel Brand:
Creating an apparel Brand requires a little more work but well worth it.

• Come up with an ideas that are marketable 
• Determine what type of designs you want to sell (graphic or text)
• Create designs that connect with people
• Determine who your target market is (who will you be selling your apparel too), Who is your brand for? 
• Don't just sell your product, know your product.  There are different types of ways apparel is made (silk screening, dye sublimation, heat transfer paper, DTG: direct to garment printing, heat transfer vinyl). Research the process, the cost and the quality of each method to determine which method you want to use and to help determine your starting price point
• Tshirt brands: Not all t shirts are made the same and it is imperative to know is items specifications prior to selling. Visit T-Shirt Magazine Online for more information about Picking the Perfect T-Shirt Blank
• Create a brand that is expandable. So for instance if you start off selling t shirts, your brand will allow for you to expand to offering coffee mugs or baseball caps, etc.  Create a brand that's not restricted to one item, so when you are naming your Brand think long term, years down the line. 
• Choose where and how you will sell your items. There are plenty of Ecommerce Websites where you can sell your items online such as Shopify, Big Cartel, Etsy, Square. 

BONUS TIP: Business cards are relatively the least expensive marketing piece so use it to your advantage. 

• Use as apparel tags. Punch a whole in your business card and attach it to the tag in the shirt using a tagging gun. 
• Washing instructions: make them double side (one side with busines info and the other side with washing or care isntructions)

BONUS #2:
If you don't have a designer and want to start off with purchasing designs you can do that as well. Keep in mind that it's likely that you may end up with the same design as someone else making it a little harder to build your Brand.

Websites to purchase designs:

• Designious
• T-Shirt Factory

If you've like more info about starting a T shirt Brand type "BONUS" in the comments below and I'll share a few more tips.

Hello Everyone!!